Holiday Season Pass · FAQ

Questions,answered.

Everything about the Season Pass: what you get, how fast, what it costs, what happens after the season, and how to leave if you ever want to.

The offer

What is the Holiday Season Pass?

A ready-to-book website for your holiday lighting business, customized with your name, colors, packages and service towns, and live in 72 hours. You pay once for the season (through January 31, 2027). After that, Off-Season Mode keeps your site and customer list ready for next year at $9.99/month until you cancel.

Who is it for?

Independent holiday light installers, plus landscapers, pressure washers, roofers, gutter and window companies that run a holiday lighting side business. If your busy season is October through January and you don't have a site that takes quote requests, it's built for you.

What's the difference between Season Site and Season Site + Automation?

Season Site ($249): the website, the "light up the house" designer, a quote form that texts and emails you every lead, and an instant confirmation to the homeowner.

Season Site + Automation ($499): everything above, plus missed-call text-back, automatic quote follow-ups, install-day reminders, "pick your takedown week" texts in December, and "same setup next year?" rebooking texts in January.

Which plan should I pick?

If you miss calls while you're on a ladder (most installers do), pick Automation. One missed call that turns into a booked job usually covers the difference. If you mainly want a place to send people from Facebook or your truck, Season Site is enough.

Can I upgrade later?

Yes. Email [email protected] and we'll switch you to Automation. You pay the difference between the two plans.

Can I see a demo first?

Yes. Open it at holidaydemo.toolbeltco.com, or have it emailed to you. It's the same site your customers get, filled in with a sample business.

Is this a template?

Yes, on purpose. Every Season Pass site uses the same proven layout and features, which is how we can build it in 72 hours at this price. Your business name, colors, logo, packages, prices, towns and booking dates make it yours.

Is there a contract?

No long-term contract. You pay for the season once (non-refundable). Off-Season Mode is month to month and you can cancel it anytime.

Timeline

How fast will my site be live?

Within 72 hours of your intake form being complete. Builds go out in the order they're received.

When does the 72 hours start?

When your intake form is complete. You'll get the form right after checkout. It takes about 10 minutes.

What's the order deadline?

Order by October 24 to be live before November 1 installs. You can still order after that; your site goes live 72 hours after your intake form.

What do I need to give you?
  • Business name, address and contact info
  • Your packages and starting prices (up to three)
  • The towns you serve and your booking window
  • Your logo if you have one, and any brand colors
  • Whether you supply the lights, and whether you offer takedown and storage
  • Up to two real customer reviews (optional)
I don't have a logo. Is that a problem?

No. We set your business name as a clean wordmark that fits the site.

Do I need photos?

No. The site uses illustrated holiday graphics instead of photos, so you don't need any pictures of past jobs to launch.

What's included

What's on the website?
  • A homepage built for holiday lighting, with your packages, process, service towns, reviews and FAQ
  • An interactive "light up the house" designer homeowners can play with
  • A quote request form that brings their design with it
  • Tap-to-call and a sticky booking bar on phones
  • Privacy policy and SMS terms pages
How do I find out about new leads?

Every quote request is texted and emailed to you right away, with the homeowner's name, phone, ZIP, design and preferred install window. Leads are also saved to your contact list.

Can homeowners book a date directly?

They request a quote and pick a preferred install window. You confirm the price and date with them. That keeps you in control of your schedule and pricing.

Does it work on phones?

Yes. It's designed for phones first, since that's how most homeowners will find you.

Is hosting included?

Yes, for the whole season and during Off-Season Mode.

Web address

What will my web address be?

A custom ToolBelt address, like yourbusiness.toolbeltco.com, included at no cost. Or connect a domain you already own, also free.

Do I need to buy a domain?

No. Your custom ToolBelt address is included. If you'd like your own domain, you can buy one anywhere (GoDaddy, Namecheap and so on) and we'll connect it for free.

I already have a website for my main business. Can I use it?

Yes. We can connect a subdomain like lights.yourbusiness.com to your Season Pass site, so your main site stays as it is.

Texting

Why does texting take longer than the website?

Phone carriers require every business that texts customers to register first. We file yours the day you order and cover the cost. Approval usually takes one to three weeks. Your site, quote form and email confirmations work from day one.

Will I get a business texting number?

Yes. Your site gets its own business number for texts, included in your plan.

What texts do my customers get?

Only texts they've agreed to. Season Site sends a quote confirmation. Automation adds missed-call text-back, quote follow-ups, install reminders, takedown scheduling and rebooking. Customers can reply STOP at any time.

What do you need from me for carrier registration?

Your legal business name, business type (sole proprietor, LLC or corporation), business address, and your EIN if you have one. It's all on the intake form.

Pricing & billing

Will I be charged anything besides the Season Pass and $9.99/month?

No. Hosting, your web address, your texting number, carrier registration and texting costs are all included. The only charges are the Season Pass you choose and Off-Season Mode at $9.99/month starting February 1, 2027, until you cancel or renew for next season.

How do I pay?

By card at checkout. The same card is used for Off-Season Mode starting February 1, 2027, unless you cancel before then.

Can I get a refund?

No. The Season Pass is non-refundable once purchased. Off-Season Mode can be cancelled anytime and you won't be charged again, but partial months aren't refunded.

Are there setup fees?

No setup fees and no add-ons.

Is there a limit on texts?

Normal seasonal volume is included. If your usage is unusually high, we'll reach out to adjust your automations. You'll never be billed extra.

Off-season & cancelling

What happens on February 1?

Your site automatically switches to Off-Season Mode at $9.99/month, billed to the card on file, until you cancel or renew for next season. This is shown at checkout, and you agree to it there.

What does Off-Season Mode do?
  • Turns your site into a "Book early for next season" page with a waitlist form
  • Keeps your customer list saved and ready
  • Sends one early-booking text a month to customers who opted in
  • Emails you a monthly update on who joined your waitlist
Will you remind me before I'm charged?

Yes. We send reminders on January 2, January 15 and January 28, plus a notice on February 1. Every one includes the price, the start date and a cancel link.

How do I cancel?

Use the cancel link in any reminder email or text, or email [email protected]. No phone call needed.

Can I skip Off-Season Mode entirely?

Yes. Cancel any time before February 1 and you'll never be charged the $9.99.

What happens to my site if I cancel?

You get an export of your customer list. If you used your own domain, you can point it anywhere you like. If you used a ToolBelt address, it shows a "we've moved" page with your phone number for 90 days so customers can still reach you.

Next season

Does the Season Pass renew automatically?

No. Only the $9.99/month Off-Season Mode continues automatically. Next season's pass is your choice.

How does next season work?

Before booking season opens, we'll send you a renewal offer. Renew, and your site switches back to full booking mode, your $9.99/month stops for the season, and we message your waitlist on launch day.

Can you build a year-round site for my main business?

Yes. ToolBelt builds websites and marketing systems for landscapers, pressure washers, roofers and other trades. See toolbeltco.com/services or email us.

Ownership & leaving

Who owns my customer list?

You do. You can ask for an export at any time, and you get one automatically if you cancel.

Who owns the website?

Your business name, logo, content and customer list are yours. The site itself runs on ToolBelt's platform while your plan is active.

Can I leave in the middle of the season?

Yes. Email us and we'll send your customer list. Off-Season Mode won't start, and you won't be charged anything else. The Season Pass itself isn't refunded.

Changes & support

Can I change my prices or packages during the season?

Yes. Email [email protected] with the update and we'll make it.

Can you add a feature just for my site?

Season Pass sites all share the same features so we can keep the price this low. For something custom, ask us about a full ToolBelt build.

Can I talk to someone before I buy?

We keep things simple and don't do sales calls. Email [email protected] or DM us on Instagram @toolbeltco and we'll answer any question.

How do I get help after I'm live?

Same way: email [email protected] or DM @toolbeltco on Instagram.

Still have a question?

Email us or send a DM. If it's not here, we'll answer it and probably add it to this page.